The search engine operators reserve places for advertisements in the search engine results pages (SERPS). SEA (English Search Engine Advertising , German search engine advertising) deals with switching and optimizing advertising in search engines. With the help of advertisements you can present your offer to the users in a targeted manner.
The prerequisite for SEA is SEO . This is the only way to get optimal search engine marketing. In addition to the bid, the search engines also take into account the so-called rank factor when allocating the advertising space. The rank factor is a measure of how high your website is listed on Google. If your site isn’t optimized for SEO , the ads you run won’t show up in the higher ranks and won’t have the desired impact.